Julian Dashper, 1960-2009
Thursday, July 30th, 2009(crossposted from CreativeFreedom.org.nz)
Alongside many others, the Creative Freedom Foundation is today mourning the loss of Julian Dashper, great New Zealand artist. Reflecting on Dashper, it seemed appropriate to revisit an essay I wrote a few years ago about his work. Dashper was extraordinarily talented and clever, and made a number of marvelously critical works that would not sit out of place with our current discussions around art, ownership, appropriation/remixing, originality, reproduction, and advertising. With the shifts taking place due to the internet, I can’t help but wonder how Dashper might have responded to the new international media environment in light of the works mentioned here.
“Julian Dashper began making work examining contemporary New Zealand art practice in 1985. It was not until 1990 however, by exhibiting slides and photo documentation of his own work, that he began to successfully communicate his fascination with the construction of an artist…Following this initial engagement with slides as artworks in their own right, Dashper placed an ‘advertisement’[1] in the Summer 1991-1992 edition of Art New Zealand warning readers of a pending Dashper exhibition in the pages of Artforum. This work was followed by the promised ‘exhibition’: a full-page advertisement in the January 1992 issue of Artforum. In this work Dashper appropriated the Artforum masthead, replacing the title with ‘Artfrom: New Zealand’, the date with his own name, and the background with a detail of one of his slide sheets. The third installment of the work took the form of an artist-initiated review, appearing in the successive February 1992 edition of Artforum. The choice to exhibit a reproduction of a slide sheet in Artforum (perhaps the most renowned art publication) highlighted concerns surrounding New Zealand’s predominant experience of international artworks through reproductions in magazines or as slides. According to Robert Leonard, Dashper was suggesting that “the original exists only to be copied and circulated, that its real life is as slides.” The artist, and indeed artwork, were no longer independent entities, but propped up by publicity: reviews, advertisements, publications and reproductions.”
[1] Though Dashper’s works in both Art New Zealand and Artforum took the form of an advertisement and were placed in the advertising sections in both instances (Dashper was obliged to pay advertisement fees to place the works) they have been examined as art works in their own right.




