Teachers Beware: Recording Industry Preys on Young Minds
Friday, June 26th, 2009(crossposted from CreativeFreedom.org.nz)
A high school competition recently launched by a number of Recording Industry lobby groups calls on high school students to come up with new promotional ideas for a campaign about “Respecting Creativity”
. Mark Rickerby has written an excellent response to the competition here
, questioning it’s bias and suggesting ways in which the competition might instead encourage critical thinking around an incredibly complex debate: “it is utterly unacceptable that students are being encouraged to plainly regurgitate corporate opinion to gain NCEA credits when they could be learning to think critically for themselves.”
Rickerby explains,
“If students proceed step by step through these questions as the teaching guide suggests, they are led to the conclusion that there is a single coherent argument that is ‘factual’ and ‘correct’ in this situation. Unfortunately it isn’t quite that simple.”
“In actual fact, the entire body of orthodoxy relating to intellectual property is disputed in many different ways by many different organizations, and it is utterly wrong-headed to encourage discussion based on shallow common sense hand-waving without researching the history of copyright law and why it exists, let alone ignoring popular alternatives to copyright, and the influence of these alternatives on the possibilities for creative work.”
“It may not be immediately clear to students that the ideals being promoted by lovemusic.co.nz are representative of music industry lobby groups and corporate interests who are sponsoring such competitions in order to have their agenda brought into the classroom in a ‘friendly’ and easily digestible format.”
Under the guise of lovemusic.co.nz the Phonographic Performances NZ and Recording Industry lobby group friends are seeking fresh ideas from the youth on how to spin their piracy propaganda for World IP Day. The competition website states
that judges “will be looking for cutting edge designs that communicate clear messages and appeal to the target audience… Winning entries will be used in the promotion of World IP 2010.”
Rickerby continues: “Teachers must be encouraged to present this topic in a critical way that focuses on controversy, providing resources and links for students to understand both sides of the story. Focusing on the idea of respecting creativity is a distraction from the real question of who is trying to benefit from this creativity. It is disingenuous and patronizing to treat students as if they are incapable of considering the dispute in neutral terms and forming their own value judgements.”
And we agree. Letters of disappointment may be directed to the sponsors of this competition: the Ministry of Economic Development, the Ministry of Education, and the Copyright Council of NZ.
Read the full post at Mark Rickerby’s site
.


