Yet Another Model For Local Journalism
(crossposted from CreativeFreedom.org.nz)
To counter yesterdays story here’s a promising business model for local journalists: “As a four-year veteran of a journalism-driven local online media start-up, I believe there’s a very viable business formula that’s actually quite simple, and here today: take advantage of new tools and techniques to cover the news creatively and efficiently; sell sophisticated digital advertising in a sophisticated fashion; keep the Web content free, and charge a high price for content and interaction that are delivered in-person via conferences and events. And don’t expect instant results.”
